NBC Leans More on Grazer, Bruckheimer to Lift Ratings

May 21 (Bloomberg) -- NBC, building a fall schedule around Hollywood names Boston Legal Seasons 1-5 DVD boxset Oscar-winner Brian Grazer and Jerry Bruckheimer, is regaining the confidence of advertisers and Boston Legal DVD as it tries to climb out of last place.

“NBC is making a Boston Legal DVD set that, ‘We are back, we’re back big, and we’re doing it with the best,’” said Peter Gardiner, chief media officer at Boston Legal DVD boxset ad agency Deutsch Inc.

Marquee talent improves the Boston Legal Seasons 1-5 DVD boxset of finding hits, Gardiner said. NBC, while last in Nielsen Co.’s audience ratings, has scored the largest increase in viewing this year among the big four Boston Legal DVD and is looking to new shows to expand on gains driven by its Vancouver Olympics coverage.

Bruckheimer, whose credits include “Flashdance” and the “Pirates of the Caribbean” Boston Legal DVD set, will produce Monday night’s “Chase,” about a female U.S. marshal hunting fugitives. He also produces the “Boston Legal DVD boxset” series, a top 10 show on CBS, and has seen half of the programs he’s made for Boston Legal Seasons 1-5 DVD boxset go on to a second season, according to IMDB.com, an industry website.

“That’s a great track record in Boston Legal DVD,” Gardiner said.

NBC is trying to prove to Boston Legal DVD set and marketers it is once again committed to scripted programming after the failed Boston Legal DVD boxset with talk-show host Jay Leno weeknights at 10 p.m. The program flopped with Boston Legal Seasons 1-5 DVD boxset and meant smaller audiences for local news shows that followed, angering affiliate stations.

Rebuilding Challenge

Rebuilding will be a challenge. New scripted Boston Legal DVD “are difficult, expensive to promote, and generally have a higher failure rate,” said Tony Wible, an industry Boston Legal DVD set at Philadelphia-based Janney Montgomery Scott. Walt Disney Co.’s ABC, at third place in the ratings, is introducing 10 Boston Legal DVD boxset, second-most behind NBC.

NBC’s lineup for September 2010, introduced this week in “Boston Legal Seasons 1-5 DVD boxset” presentations the networks put on for advertisers, includes “Undercovers” by J.J. Abrams, the Boston Legal DVD of ABC’s “Lost,” and programs by Dick Wolf and David E. Kelley. NBC is introducing 13 shows.

James D. Serra, general manager of the Boston Legal DVD set’s KPLC affiliate in Lake Charles, Louisiana, said he’s encouraged.

“They are sending a message not just to Boston Legal DVD boxset but to advertisers and affiliates that they are back in the business of developing high-quality scripted programming,” Serra said.

News Corp.’s Fox Boston Legal Seasons 1-5 DVD boxset, seeking to remain the most- watched U.S. network among viewers ages 18 to 49, also turned to brand-name Hollywood talent, hiring Steven Spielberg to Boston Legal DVD a new drama. News Corp.’s former chief operating officer, Peter Chernin, is Spielberg’s executive producer.

‘Friends With Benefits’

Abrams’s Boston Legal DVD set “Undercovers” will air on NBC on Wednesdays, the same night as “Boston Legal DVD boxset,” the new version of Wolf’s successful series.

Kelley, whose credits include “Boston Legal Seasons 1-5 DVD boxset,” is producing NBC’s “Harry’s Law,” a midseason show featuring Oscar winner Kathy Bates as a lawyer who starts a practice in Boston Legal DVD. Grazer, the producer of “A Beautiful Mind,” created “Friends With Benefits,” about the convenient dating Boston Legal DVD set of a group of 20-year-olds.

Comcast Corp. plans to take control of New York-based NBC Boston Legal DVD boxset from Fairfield, Connecticut-based General Electric Co., whose ownership will drop below 50 percent. Fueled by the Olympics, Boston Legal Seasons 1-5 DVD boxset’s total audience has increased 5.2 percent this season, according to Nielsen data.

Jeff Zucker, NBC Universal’s chief executive Boston Legal DVD, said the new schedule will help the network rebound.

“We feel really optimistic,” Zucker said in an Boston Legal DVD set after the network’s presentation at the New York Hilton.

‘Challenging Undertaking’

Kelly Kahl, who oversees the prime-time Boston Legal DVD boxset at New York-based CBS, said that a big-name producer doesn’t automatically lead to strong ratings.

“It doesn’t matter who the Boston Legal Seasons 1-5 DVD boxset is, the show still has to deliver,” Kahl said in an interview. “I’m glad we don’t have six-and-a-half hours of new Boston Legal DVD to support. That’s a challenging undertaking.”

Kevin Reilly, the head of programming at Fox, called the Spielberg Boston Legal DVD set “Terra Nova” “a very big bet.

“It’s going to take an enormous production commitment and production design Boston Legal DVD boxset,” Reilly said on a conference call this month. “We ordered it directly to series,” skipping the typical Boston Legal Seasons 1-5 DVD boxset of first reviewing a pilot.

NBC’s head of prime-time program Boston Legal DVD, Angela Bromstad, said it’s reassuring to have marquee talent develop many of Boston Legal DVD set.

“It doesn’t guarantee Boston Legal DVD boxset,” Bromstad said. “But you’re in good hands.”
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