GARDEN GROVE, Calif. (AP) — Blaming a struggling U.S. economy,
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"Hour of Power," which has aired for 40 years, will continue to appear on cable networks such as Lifetime and TBN, and on broadcast TV in markets including California, Colorado, Florida and Ohio, said John Charles, director of development and public relations.
"If we can just hang in there and be smart about surviving the downturn in the economy,
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The church saw revenue drop 27 percent from roughly $30 million in 2008 to $22 million in 2009, church spokesman Mike Nason told The Associated Press. The church had projected an 18 percent revenue drop.
Church leaders blamed the decline on the struggling U.S. economy. They intend to save $4.9 million and stave off further financial collapse by selling 170 acres in southern Orange County,
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Church officials declined to name the cities where the program would be cut because station managers have not yet been notified.
The 10,000-member church will also cancel this year's "Glory of Easter" pageant, which attracts thousands of visitors and is a regional holiday staple along with the church's "Glory of Christmas" show.
The disclosure mirrors the troubles in recent months at other megachurches that have suffered from the downturn and reduced charitable giving.
Rick Warren, best-selling author and founder of Saddleback Church,
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The Crystal Cathedral doesn't expect a similar outpouring from its members or viewers of "Hour of Power."
"It would be nice,
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That aging membership base, along with the bad economy, could be a big part of the Crystal Cathedral's problem, said Richard Flory, a senior research associate for the Center for Religion & Civic Culture at the University of Southern California.
The era of blockbuster televangelists is fading and viewership is declining even as the age of the average viewer creeps upward, he said.
"I can't imagine anybody younger than 40 watching some sort of televangelist," he said. "Younger people are worshipping in smaller venues. I think the megachurch is always going to appeal to groups of people, but the television piece of it, I just don't see that as a growth market anymore."
The church, founded more than 50 years ago,
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Schuller Jr. became engaged in a bitter family feud,
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Schuller Jr. announced his own weekly show on AmericanLife TV Network last summer. Coleman, his sister, was appointed as the ministry's top administrator.
"Hour of Power" changed formats, with Coleman and her father appearing on the show with a stable of up to six guest pastors. Last year, Schuller Sr. pleaded for donations in an open letter posted on the church's Web site, saying the final months of 2008 were devastating.
Nason rejected the idea that the losses were the result of turbulence among leadership. A random survey last fall of nearly 700 members
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