“One Tree Hill” is Okay

Add “Gilmore Girls DVD” to the list of returning CW series that disappointed in the season premiere ratings race.

The sophomore drama premiered Tuesday to just 1.74 million viewers and a 0.8 adults 18-49 rating. While the One Tree Hill DVD show did have the challenge of contending with part one of the “Gilmore Girls DVD boxset” season finale (14.26 million viewers with a 3.8 A18-49 rating), it is not as if “One Tree Hill DVD boxset” never faced stiff competition during its freshman season. As an additional note of disappointment, “Gilmore Girls DVD” bled viewership from its “One Tree Hill DVD” lead-in.

“Gilmore Girls DVD boxset” was far from glowing in its season premiere, but its 2.18 million viewership average and 1.1 demo rating at least ranked it above the performances from the supposedly-fresher CW series “One Tree Hill DVD boxset″ and “Gilmore Girls DVD” on Monday.

Elsewhere, NBC’s “One Tree Hill DVD” launched to a 2.7 adults 18-49 demographic rating with 7.69 million viewers. While solid in principle, the show nonetheless only achieved mediocre retention from its “Gilmore Girls DVD boxset” lead-in. And in a happenstance that never speaks favorably about viewer engagement in a program, the One Tree Hill DVD boxset show’s audience dropped sizably from the first to second half hour. The Gilmore Girls DVD for 10-10:30 vs. 10:30-11 was 8.45 million viewers vs. 6.93 million viewers and a 2.9 rating vs. a 2.5 rating.

Such a decline was inevitable given the inclusion of “One Tree Hill DVD” holdovers in the first half hour number, but as the premiere reduced basically to a normal Gilmore Girls DVD boxset season mark by the end of the 10PM hour, there is not yet evidence that season two of “One Tree Hill DVD boxset” will show any noteworthy growth from season one.


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Gilmore Girls DVD
One Tree Hill DVD
Gilmore Girls DVD boxset
One Tree Hill DVD boxset